LinkedInRené Vlak

René Vlak

Amsterdam Area, Netherlands
Civic & Social Organization
  1. NOB,
  2. Ymere,
  3. ZS Groep
  1. University of Amsterdam
Recommendations3 people have recommended René

Join LinkedIn & access René’s full profile

Join LinkedIn and access René’s full profile. It’s free!

As a LinkedIn member, you'll join 300 million other professionals who are sharing connections, ideas, and opportunities.

  • See who you know in common
  • Get introduced
  • Contact René directly
University of Amsterdam

University of Amsterdam

View full profile




– Present (3 years 4 months)Amsterdam Area, Netherlands

Maintaining and developing digital media: intranet, websites, newsletters, social media and online communities
Consulting on new (technological) developments and requirements
Project management for web development and crowdfunding
Advising, training and assisting colleagues in using new online tools and media
Issue management, briefing and monitoring external developers
Content management and editing
Analysing and reporting on web statistics

Online Communications Consultant

(6 years 6 months)Voorburg

Webmanager / webmaster (website, extranet, intranet, social media, surveys and newsletters)
Project manager (e.g. new corporate website)
Advisor on online communication
Chief editor online media (news, articles, press releases)
Strategic reporting and advising on online communication

Communications and PR Officer

(1 year 6 months)Amsterdam Area, Netherlands

Advising on external and internal communication and PR
Organising events for customers and stakeholders
Co-ordinating production of corporate magazine Y’ and various other productions (e.g. press releases, brochures, annual reports, articles, content for website and intranet, presentations)
Developing and managing on line corporate image bank

Project Secretary

(1 year 9 months)Amsterdam Area, Netherlands

Managing a temporary intranet site
Editing project related news letters and presentations
Organising events and public briefings
Setting up a project archive
Taking minutes and reporting

Communication skills trainer and consultant

ZS Groep
(3 years)Diemen

Developing and delivering training and coaching-on-the-job for clients (themes: communication, customer service, teambuilding, management, coaching skills and project management)
Account management
Initiating and leading internal projects in the area of quality management, ICT, CRM, PR and external communication.
Writing and editing text for mailings, leaflets and website.

Project manager

(2 years)Newcastle upon Tyne, United Kingdom

Liaison between clients and the internal organisation, consulting
Setting up and managing customer service and telemarketing programmes
Managing and developing various call centre teams
Planning, reporting and billing
Quality assurance, monitoring of systems and procedures.



  • Storytelling voor duurzaamheid (Impact Academy - 2014)
  • Content strategy (Erik Hartman - 2014)
  • HTML and CSS basics (LearnIt - 2014)
  • Project management (Kick Sprangers - 2013)
  • Google Analytics (Google - 2012)


  • Consulting skills (GITP - 2008)


  • Writing for the internet (Van ’t Loo van Eck - 2005)
  • Communications officer / Junior Advisor (Van der Hilst - 2004)


  • Customer focussed writing (Van ’t Loo van Eck - 2002)


Development of a temporary website for SOMO Services(Link)

In order to promote SOMO's commissioned research, training and consultancy services, I have developed a temporary website in Wordpress aimed at acquiring new customers and new projects from existing customers. The website will be externally launched on 16 March 2015.

Team members:

Development of responsive newsletters(Link)


With almost 40% of our audience reading newsletters on mobile devices, it was about time to make our newsletters mobile friendly. I have developed responsive mailing templates for SOMOs internal and external newsletter, and I am currently working on new Mailchimp templates for GoodElectronics and other networks of NGOs we are participating in.

Team members:

Implementation of a sales pipeline management tool

To streamline our fundraising and acquisition efforts, we were in need of an online sales pipeline and CRM tool that is easy to use and manage. Together with the fundraising manager, I have drawn a list of requirements, researched possible tools and finally selected Pipedrive as our new fundraising & acquisition platform. Next, I have configured the tool and converted all existing data into the new format. After that, I have trained colleagues in working with Pipedrive.

Team members:

Crowdfunding platform and pilot(Link)

For a pilot with crowdfunding, I have set up a Wordpress website using the Ignition Deck crowdfunding platform and plugins to support the most popular payment methods. The aim of this website is to raise funds within SOMO’s community for research that would otherwise be too costly to finance by only one organisation. From May - August 2014 I managed the first pilot project, raising funds for research into a tax evading mining company. Although we did not reach our target, we learnt a great deal from this campaign.

Team members:

Website on Grievance Mechanisms(Link)

This new website is aimed at NGOs, explaining how to use complaint mechanisms in case of human rights violations by companies. The responsive website was built by NFG (Paul Stevens) using the Plone CMS and Diazo theming engine. I have developed the concept in conjunction with the team, managed the project and trained editors in using the CMS.

Team members:

MVO Kieswijzer(Link)

The 'MVO Kieswijzer' is a Dutch website targeted at the Dutch national elections of 2012. It provides an overview of CSR (Corporate Social Responsibility) related issues in Dutch national politics. As project manager, I have made sure that the website got launched in time and within budget. The site was built by Paul Stevens using the Plone CMS, Diazo theming engine and Dexterity content-types.

Team members:

Building a custom, responsive Wordpress website for storytelling and blogging(Link)

Dedicated website for storytelling, blogging and other long reads. The template and set-up allows for fully customised lay-outs for each individual story, comparable to Creativist (but much easier to work with).

Team members:

Setting up a dashboard for online campaigns(Link)


In order to monitor and measure the impact of our online campaigns, I have set up a dashboard in Geckoboard with a number of relevant parameters. After the first campaign it will be evaluated and further refined.


  1. English

    Full professional proficiency
  2. French

    Limited working proficiency
  3. German

    Limited working proficiency
  4. Dutch

    Native or bilingual proficiency

Volunteer Experience & Causes


Cruquius Tuin
– Present (2 years 4 months)Environment

Together with two other people I have set up an urban farming project in our neighbourhood. 50 neighbours now have a place to grow their own (organic) vegetables.


VvE De Watertoren
– Present (6 years 5 months)

For the owners association of the appartment building I live in, I developed a new Wordpress website / intranet, in cooperation with a number of my neighbours. Amongst others, it contains a ticketing system, forum and archive (


Good News Friend Ministries
– Present (10 years)Economic Empowerment

For this small-scale Dutch NGO helping orphans and widows in India and Nepal, I set up a new Wordpress website, which I am maintaining ever since.

Chief editor

Good News Friend Ministries
(10 years)Poverty Alleviation

I have been chief editor of the news letter and online content of this small-scale NGO.

Opportunities René is looking for:

  • Joining a nonprofit board
  • Skills-based volunteering (pro bono consulting)

Causes René cares about:

  • Animal Welfare
  • Arts and Culture
  • Civil Rights and Social Action
  • Education
  • Environment
  • Human Rights

Organizations René supports:

  • Amnesty International
  • Greenpeace
  • Stichting Varkens in Nood
  • COC
  • Artsen zonder Grenzen (Médecins Sans Frontières, Nederland)
  • Natuurmonumenten
  • Good News Friend Ministries



University of Amsterdam


University of West London


Leiden University


HES Rotterdam




Communications officer / Junior Advisor

Van der Hilst Communicatie

View René’s full profile to...

  • See who you know in common
  • Get introduced
  • Contact René directly

Not the René Vlak you’re looking for? View more


People Also Viewed

LinkedIn-leden in Nederland:

  1. a
  2. b
  3. c
  4. d
  5. e
  6. f
  7. g
  8. h
  9. i
  10. j
  11. k
  12. l
  13. m
  14. n
  15. o
  16. p
  17. q
  18. r
  19. s
  20. t
  21. u
  22. v
  23. w
  24. x
  25. y
  26. z
  27. meer